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Demo ProjectCleaning
Residential Cleaning Company
A sample case study for a residential and commercial cleaning business. Demo concept only — not a real client engagement.
This is a sample case study. The strategy, goals, and deliverables below are proposed ideas, not completed client results.
Business problem
Quotes are handled entirely by phone and the site does not explain what is included in each cleaning package.
The opportunity
Clear packages and instant quote requests let customers book without a back-and-forth call.
Proposed strategy
Define packages clearly online, cover service areas, and automate quoting and scheduling reminders.
Website improvements
- Package pages for standard, deep, move-out, and commercial cleans
- Instant quote request based on home size and frequency
- Checklist of what is included with each package
- Mobile-first booking-friendly layout
Local SEO strategy
- Service-area pages for each covered neighborhood
- Consistent listing details across directories
- Structured data for services and service area
- Internal linking between packages and quotes
Google Business Profile strategy
- Accurate categories, service radius, and booking link
- Before-service and team photos supplied by the business
- Posts covering seasonal cleaning services
- Q&A on products, pets, and access arrangements
AEO / GEO opportunities
- Answer content for questions like “how much does a deep clean cost”
- Citable package descriptions for AI assistants
- Consistent entity details across the web
AI automation opportunities
- Automated quote calculation and confirmation
- Scheduling reminders for customers and cleaners
- Post-service follow-up requests
Example deliverables
- Responsive website with quote request flow
- Service-area page set and structured data
- Google Business Profile optimization plan
- Quote and scheduling automations
Expected goals
These are goals for a proposed engagement, not achieved results.
- Goal: allow customers to request a quote without calling
- Goal: improve visibility across covered neighborhoods
- Goal: reduce scheduling admin time
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